The ‘Cheltenham Roar’ is, of course, the term used to describe the cacophony of noise, generated by a crowd of 65,000, or more, expectant racegoers, which greets the runners in the opening race of the Cheltenham Festival, the Supreme Novices’ Hurdle, as the starting tape goes up. Attendances on the opening day of the Cheltenham Festival – and at the Festival, as a whole – have been increasing, so it is reasonable to assume that the ‘Roar’ is becoming louder, year-by-year.

Loudness of a sound is measured in decibels (dB) and the ‘Roar’ has been measured at 119dB or, in comparative terms, twice as loud as amplified music in, say, a night club or a rock concert, and very close to the noise levels associated with an ambulance siren, chain saw or firework display. Racegoers beware; exposure to noise at this level for more than a few seconds can potentially cause permanent hearing damage.

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